Diane von Furstenberg
Brand
Diane Von Furstenberg is fashion line created by the designer of the same name. In 1972, Furstenberg made waves in the fashion world with her iconic wrap dress and by 1976, had sold millions of them which came to symbolize female power and freedom to an entire generation. Her message was simple yet powerful and influential: "Feel like a woman. Wear a dress.” After a dalliance with her own cosmetics line and a home-furnishings collection, she stepped away from the fashion limelight and moved to Paris, only to reenter in 1992 with Silk Assets, a pioneer in television shopping (its debut collection sold out in less than two hours). In 1997, Von Furstenberg re-launched her clothing line, and the iconic wrap dress found a warm reception once again among audiences. Today, the DVF empire includes sportswear, beauty, and fragrance lines, as the flagship store is a cornerstone of the meatpacking district’s fashion quarter, functioning as a boutique, design studio, and pied-à-terre for the CFDA council president. In addition to the wrap, DVF hallmarks include graphic floral prints, cinch-waist skirt suits, and forties glamour by way of seventies hippie chick. She now operates DVF Studio at 874 Washington Street in New York City where she currently creates a line of high-end women's apparel which is only offered in stores such as Bergdorf Goodman, Nordstrom, Saks Fifth Avenue and Neiman Marcus.
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