Bloomingdale's Brand
- Official Website www.bloomingdales.com
Bloomingdale's, better known to the American public as “Bloomie's” is a chain of upscale American department stores owned by Macy's, Inc., which is also the parent company of Macy's. Bloomingdale’s is America's only nationwide, full-line, upscale department store which is recognized for its originality, innovation, fashion leadership, and high end brands such as Armani, Burberry, Chanel, Jimmy Choo, Louis Vuitton, Theory and Tory Burch. Bloomingdale's is known for always being up to date with fashion trends while also establishing new brands and designers. Bloomingdale's started in 1861 when brothers Joseph Bloomingdale and Lyman G. Bloomingdale started selling hoop-skirts in their Ladies Notions' Shop on Manhattan's Lower East Side. Their father, Benjamin Bloomingdale peddled the highly fashionable hoop-skirts along the Eastern Seaboard. As the popularity of the hoop-skirt declined, the brothers opened their East Side Bazaar in 1872 in a small house on Third Avenue and 56th Street while selling a variety of garments such as ladies' skirts, corsets, "gent's furnishings," and European fashions, which made a bold fashion statement at the time.By the turn of the century, Bloomingdale's growth skyrocketed and its location had changed to the current location on 59th Street and Lexington Avenue. In 1930, Bloomingdale's joined Federated Department Stores, now Macy's, Inc. By 1961, the company started marketing itself with designer shopping bags. The iconic "Brown Bag" debuted a decade later in 1973. The bags were designed by Michael Vollbracht, the current designer for Bill Blass Couture. Sales continued to grow and branch stores continued to open outside of New York City in the late 1970’s. As the retail market boomed in the 1980s new stores opened along the East Coast, Florida, California, and in Dallas, Texas. Most recently, Bloomingdale’s has reached out and expanded to a location in Arizona and Washington, D.C. as well as nationally with its newest location in Dubai. Nationally, Bloomingdale’s has seen many waves of success which is why the decision to launch locations internationally was made.
| Company | Service | Agent |
|---|---|---|
| Macy's Inc. | Owned & Operated |
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