Burberry

Brand

Burberry Group is a British luxury fashion house, manufacturing clothing and fashion accessories. Burberry was founded in 1856 by Thomas Burberry, a former draper's apprentice who opened his own store in Basingstoke, Hampshire, England. By 1870 the business had established itself by focusing on the development of outdoors attire. What began as a collection of sturdy outerwear sold out of a shop in Hampshire, evolved to include jackets in airy, water-resistant gabardine by 1880. A year later, Burberry & Sons debuted in London’s West End. In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum," meaning forwards, which was registered as a trademark. By 1920, the line’s trademark check pattern lined its trench coats and rose to huge popularity in 1955. The black, white, and red pattern known as haymarket check or the "Burberry classic check" was first used as a lining for the Burberry trenchcoat in 1924. It was not until 1967 that the Burberry Check, now a registered trademark, was widely used on its own for items including umbrellas, scarves, and luggage. Aggressive retail expansion in the seventies and eighties spun Burberry into a household name, with stores in every major U.S. city. Embracing another image shift in the late nineties, Burberry furthered its hold on the luxury market through by high fashion, debuting its first ready-to-wear collection under Roberto Menichetti, and launching major advertising campaigns. By 2001, Burberry became cool, thanks to then-CEO Rose Marie Bravo, who tagged Kate Moss as muse and Christopher Bailey as designer. Bailey brought that same sexy edge he had under Tom Ford at Gucci to the Burrburry line by uniting punk with luxury and edge with opulence. While the house’s legendary coats (and sometimes tartans) still dominate, they serve as a canvas for Bailey’s artistic means. In 2006, Rose Marie Bravo retired and was replaced by current CEO Angela Ahrendts.

Burberry

Portfolio

Editorial Credits

Vogue Brasil Magazine