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Saks Fifth Avenue Brand

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About

Saks Fifth Avenue is a luxury American department store owned and operated by Saks Fifth Avenue Enterprises (SFAE) which is a subsidiary of Saks Incorporated. Saks Fifth Avenue Enterprises consists of Saks Fifth Avenue stores and Saks Off 5th stores, as well as saks.com. In 1867, Saks Fifth Avenue was founded by Andrew Saks in New York and incorporated into Saks & Company in 1902. After the passing of Mr. Saks, Saks & Co. merged with Gimbel Brothers, Inc. in 1923, operating as a separate autonomous subsidiary. On September 15, 1924, Horace Saks and Bernard Gimbel opened Saks Fifth Avenue in New York City. When Bernard's cousin Adam Gimbel became President of Saks Fifth Avenue in 1926 after Bernard's sudden passing, the company took on national aspirations. The very first branch store opened in 1926 in the city of Palm Beach, Florida as a resort store. By the end of the 1930’s Saks Fifth Avenue had a total of 10 stores as the company continued its continual expansion. Batus Inc. acquired Gimbel Brothers, Inc. and its Saks Fifth Avenue subsidiary in 1973 as part of its diversification strategy. In 1990, Batus Inc. sold Saks to Investcorp S.A., which after investing in the company and weathering the early 1990’s recession, took Saks public as Saks Holdings, Inc. in 1996. Two years later Saks Holdings Inc. was acquired by Proffitt's, Inc. and changed its name to Saks Incorporated. The chain's first international location opened in Saudi Arabia and has been followed by other location openings in the United Arab Emirates, Mexico, and Bahrain.

Contact Info

Parent Company Saks Incorporated
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Details

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Company Service Agent
Bérard Associates Branding
Saks Incorporated Owned & Operated

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Credited In

Campaign See All

Name Credited As Model(s) Photographer(s)
Saks Fifth Avenue Ad Campaign Fall/Winter 2011 Location Coco Rocha,
Chanel Iman,
Anne Vyalitsyna
Albert Watson