Oscar de la Renta
Brand
Oscar de la Renta is a fashion house founded by Oscar de la Renta himself. After apprenticing with the likes of Balenciaga in Spain and Lanvin in Paris, the Dominican designer went on to launch his own line 1965. Since the launch of his line he has won several CFDA awards as the line continues to grow in its success. In 2001, he introduced an accessories line and three years later an eyewear line as well as a lower-priced line called O Oscar, and a freestanding store on Madison Avenue. In 2004, he handed over his chief-executive title to his son-in-law Alex Bolen. De la Renta continues to design the collections and remains chairman, and though he’s begun to court a slightly younger, hipper customer, he’s still the tailor of note for women of a certain age. Dirndls, ornate embroidery, sumptuous fur, happy florals, and a dash of exotic Latin detail are some of his favorite things but clearly it is his penchant for refined, ladylike looks which struck a chord with women of all means and continues to do so today.
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