Armani Privé
Brand
Armani's couture line, Armani Privé was developed in 2005 by Giorgio Armani and is just what the red carpet ordered. Gowns from the line are ultraluxurious but easy on the frills, while also exemplifying the understated chic that’s made Giorgio Armani shows a fashion icon in the fashion industry. Privé front rows are star-studded affairs, and his runways forecast next season’s gala and award-show wear. Cate Blanchett, Penélope Cruz and Katie Holmes are just a few celebrities among the A-list devotees. Additionally, Armani's haute couture line made history by being the first haute couture Paris fashion show to be streamed live online. The label is strictly made to wear and only available for purchase in selected stores such as Harrods.
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