Keith Britton
A pioneer at the nexus of online media and fashion, Keith Britton serves as founder and CEO of My Fashion Database, Inc. (MyFDB.com), a broad-based resource for both fashion aficionados and the fashion industry at large. The website is searchable in multiple ways: by individuals (e.g., models, photographers, stylists), companies (e.g., artist/modeling agencies, studios, digital services), brands (e.g., fashion & beauty manufacturers and retailers) and publications (e.g., Allure, Details, Elle, GQ, InStyle, Lucky, Nylon, Paper, Vogue, W). Originally from rural New Hampshire, Britton grew up in a family of small business owners whom he credits for his entrepreneurial spirit and formidable work ethic. After receiving a degree in finance from the University of Massachusetts, Britton honed his business acumen while working in sales. However, he found traditional corporate life unsatisfying and decided to branch out on his own with a simple, yet unique idea: creating an online database for fashion industry professionals. The MyFDB concept came to him while working in New York City as a part-time model. Noticing that there was no centralized system for tracking fashion industry credits – the way that other websites do for actors and films – Britton built the application and began knocking on investors’ doors. Through his tenacity and passion, he began the first incarnation of MyFDB out of his home basement. Since its inception two years ago, the company has grown exponentially with Britton at the helm. The website currently hosts over half-a-million pages of content from fashion publications across the globe, with thousands more added weekly. It’s been profiled by major news publications such as The Wall Street Journal and fashion industry insiders like the Fashionista. By continuously analyzing market needs with advancements in technology, Britton remains a force in the ever-changing landscape of new media.
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