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Swatch

Brand

Swatch is a Swiss watch company which was conceived in 1982 and introduced to the public in 1983 by Ernst Thomke and engineers Elmar Mock and Jacques Müller. Swatches enjoyed their peak of popularity during the mid-1980s when wearing two Swatches and using a Swatch as a ponytail band became fads in the fashion industry. Also in the mid-1980s, mainstream Swatch fashion statements came about in the rising hip-hop... read more

www.swatch.com

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