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BCBGMAXAZRIAGROUP

Conglomerate

BCBGMAXAZRIAGROUP is one of the biggest powerhouses in the fashion industry. Founded in 1989, by French designer, Max Azria, the company was named after a popular Parisian saying, “bon chic, bon genre,” which translates to “good style, good attitude.” In 1981, Azria opened his first boutique in the United States. He named it “Jess,” and its success convinced Azria to start his own... read more

www.bcbg.com

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