Discover, collect and share fashion trends with your friends and industry professionals.


Helmut Lang


Helmut Lang is a fashion brand created by Helmut Lang. In 1977, Lang set up a made-to-measure fashion studio in Vienna and opened a boutique named "Bou Bou Lang" in 1979. His clothes were fairly successful and in 1986 he decided to create the label "Helmut Lang." Helmut Lang became famous in the late 1980’s for its minimalist and often severe but refined designs; his suits were silm, his colors were mainly black... read more