Discover, collect and share fashion trends with your friends and industry professionals.


Tavi Gevinson


Enterprising fashion blogger, Tavi Gevinson, started her acclaimed blog, Style Rookie, in 2008,  when she just 11 years old. Since then, she's laid claim to over 4 million readers, established herself as a permanent front-row fixture during New York Fashion Week, and appeared on the cover of Pop magazine. Gevinson also acted as muse for the Rodarte designers, Kate and Laura Mulleavy, when they created their ready to wear line for Target.... read more